The Next Big Marketing Secret is Out

The next big marketing secret is out and it is called...


It is no secret that the use of video for content is showing up more than ever. Do you ever find yourself scrolling through your newsfeed with all the pretty pictures but than stop for a 10 second or a minute video that captured your attention? So have your followers and potential customers. That is just one reason WHY video should be a part of your marketing plan this year.

Here are 3 main reasons why you should consider Video Marketing and start implementing an action plan NOW for your social media:
  1. Improves SEO
  • Utilizing video content for your marketing plan will in fact improve your SEO. According to Comscore, adding video to your website can help increase a front page Google result by 53 times.
  1. High Engagement
  • Creating great quality content is important because it helps to create great engagement. Video is the same thing! Video content opens the door for your audience to express their thoughts and opinions (aka engage) and share your content with their followers. 
  1. Increased Conversions
  • Researchers shows that 71% of marketers say video conversion rates outperform other marketing content. Video can convert to more customers.  
Not sure what type of video content to create for your audience? Start with asking your audience what they would like to see. Don’t have the time to create consistent videos? That is where SWS can help!


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